Dallas, TX. Building in public. Notes, projects, and case studies from a designer-founder.https://geoffreybyers.com/en-ushttps://geoffreybyers.com/posts/hello-world/https://geoffreybyers.com/posts/hello-world/Kicking off geoffreybyers.com — what I'll write about and why.Wed, 15 Apr 2026 00:00:00 GMTThis is the first post on the new site. Short and sweet. ## Why another blog? Because dictation is easier than Twitter threads, and I want my notes to outlive any platform. I'll write about what I'm building, what I shipped, and what broke.https://geoffreybyers.com/posts/why-astro/https://geoffreybyers.com/posts/why-astro/Static files, zero JS by default, MDX. The short version.Tue, 14 Apr 2026 00:00:00 GMTAstro ships zero JS by default. That's rare and worth celebrating. ```javascript // This code block will be syntax-highlighted by Shiki export default function hello() { return "world"; } ``` Content collections, typed frontmatter, view transitions, Pagefind search — all wired without a framework runtime on the page.https://geoffreybyers.com/posts/building-in-public/https://geoffreybyers.com/posts/building-in-public/Why I'm threading project updates into the feed.Mon, 13 Apr 2026 00:00:00 GMTEvery project gets a case study page. Posts link up to the project they belong to, and the project page threads them back together. This post isn't linked to a project — it's a meta note about the mechanism itself.https://geoffreybyers.com/posts/restaurant-cold-email-w1/https://geoffreybyers.com/posts/restaurant-cold-email-w1/Early sequences, list sourcing, and the first booked meeting.Sun, 12 Apr 2026 00:00:00 GMTFirst week of live outbound. 240 contacts across two buying centers. Two replies, one booked tasting. Lessons: 1. Subject lines referencing the buyer's specific venue beat generic ones 4x. 2. Thursday 7:00 AM local beat every other send time we tested. 3. Two follow-ups is the sweet spot before a restaurant goes silent.