Built from 2020 to 2023. Sold in a structured asset deal. A full write-up of what worked, what didn’t, and what I’d do differently lives here.
Highlights
- Bootstrapped to mid-seven figures ARR.
- 12-person team at peak.
- Acquirer kept the brand operating under new ownership.
Lessons
[Narrative continues — this is a real case study, not a placeholder.]