What it is
If you’ve heard of Onlyfans, this was a similar concept before Onlyfans. B2B2C SaaS custom content creation platform. We achieved product market fit, however, we failed to scale due to relying on ads to promote the consumer-facing experience. As Onlyfans was gaining momentum we shut down instead of pivoting and competing.
Highlights
- Achieved product market fit in under 6 months.
- Innovated with a lean team of 4, without taking excess capital or scaling prematurely.
Lessons learned
- PMF and viability are two separate things